Parts Availability Is the Whole Reason Customers Buy From a Dealer

Customers forgive a higher price. They do not forgive a two week wait for a part on equipment they need this weekend.

Stock the Failures, Not the Catalog

A short list of parts drives most of the emergency demand. Pull two years of service tickets and stock what actually broke.

Publish What You Have

Customers call to ask whether a part is on the shelf. Answering that question online converts the call into a trip to your counter.

• Wear items for every model you sell
• Anything with a long factory lead time
• Seasonal parts before the season
• The part your techs order most often

Tie It To the Sale

A buyer choosing between two dealers is choosing between two service departments. Say so during the sale, with the shelf as evidence.

The parts counter is the reason the sales floor gets a second visit.